The Ruelas family hails from the lush, rugged landscape of Jalisco, Mexico. Nestled in the heart of a region where rolling hills meet expansive valleys, our family has been tied to the land for generations. We come from a long line of farmers, ranchers, and charros who have instilled in us a deep connection to our roots and a respect for hard work. This is something that  has never wavered, even as our family moved to the United States. We’ve carried our heritage with us across borders, keeping strong ties to our past while embracing opportunities in our beautiful new home.

Ruelas Co. was born from this blend of rich tradition and the desire to push beyond it. We create small-batch, handcrafted leather goods that honor the skills of our ancestors while innovating with modern designs. Our work embodies quiet confidence—the confidence of a brand that knows where it comes from but isn’t afraid to explore what’s next.

For us, craftsmanship is about more than just making things. It’s about telling a story. And like our family, Ruelas Co. is defined by both its heritage and its relentless pursuit of growth. Our leather goods are a testament to the fusion of these worlds—traditional yet timeless, elegant yet resilient.

We invite you to explore our collections and discover the story behind each piece.